App store screenshot sizes: a practical guide
By Sure INSTANT team · Updated on Nov 11, 2026
A store page is judged in seconds, and the screenshots do most of the talking. Preparing them by hand means repeating the same design for every device size, one file at a time.
This guide lists the exact sizes Store Listing Kit produces from your app screens, explains the choices you make along the way, and shows the steps from the first upload to the final folders.
The seven sizes the kit produces
From one set of screens, the kit prepares three sizes for the App Store and four for Google Play. Each size is drawn for its own shape, so a phone design is not simply stretched to a tablet.
| Store | Device | Size in pixels |
|---|---|---|
| App Store | iPhone 6.9-inch | 1320×2868 |
| App Store | iPhone 6.5-inch | 1284×2778 |
| App Store | iPad 13-inch | 2064×2752 |
| Google Play | Phone | 1080×1920 |
| Google Play | 7-inch tablet | 1200×1920 |
| Google Play | 10-inch tablet | 1600×2560 |
| Google Play | Feature graphic | 1024×500 |
Three layouts and captions in two languages
Every screen gets its own caption, in one language or two (Arabic, English, French, Spanish, Turkish and Indonesian). A short caption that names one benefit reads faster than a sentence that tries to say everything.
Your screen sits inside a generic device frame drawn by us, with no maker name or logo, in the colours you choose.
- Caption on top: the text is read first, then the eye moves down to the screen.
- Caption at the bottom: the screen leads and the text explains it.
- Tilted device: the frame is shown at an angle for a livelier look.
PNG files without transparency, sorted in folders
The kit saves every picture as a PNG without transparency. A picture with no transparent areas looks the same on any background it is shown on.
The results come sorted in folders, so each store and device has its own group of files ready to pick up.
How to prepare your screenshots with the kit
- Upload up to 10 screenshots of your app as PNG or JPEG.
- Write a caption for each screen and choose one or two languages.
- Pick your colours and one of the three layouts.
- Type the app name, subtitle, keywords and descriptions to check their length.
- Look at the free preview; no account is needed for it.
- Sign in to get the final PNG files in their folders.
The listing text check and the store's review
While you type the app name, subtitle, keywords and descriptions, the kit shows the length of each one against each store's limit. The kit also includes a file with the result of this check.
The check covers lengths only. The store's own review of the listing stays with the store.